Devanagari: अनुराग ISO15919: anurāga also written as anuraag

Attachment or love of the mind directed towards God.

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The effect of anuraga depends entirely on its direction: if directed towards material objects (insentient maya), it will ultimately causes pain and misery. If directed towards God, it is supremely beneficial and leads to the ultimate spiritual welfare of the individual soul.

REFERENCE

Bhakti Shatak Arth