Devanagari: स्वरूपावारिका माया ISO15919: svarūpāvārikā māyā also written as swaroopavarika maya
The veiling power of maya. The same as avidya maya.
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Its primary function is to cover or obscure the true nature (svarupa) of the soul. Because it creates ignorance of one's true identity, it is synonymous with avidya maya.
REFERENCE
Bhakti Shatak - Hundred Gems of Devotion - an in-depth analysis
